Project Blurb

Countdown: 18 days. The project image and short blurb are incredibly important: these are all people see of your project when they browse on Kickstarter.

Kickstarter gives this advice:

Your project title and blurb should be simple, specific, and memorable. Our search tools run through these sections of your project, so be sure to incorporate any key words here!

These words will help people find your project, so choose them wisely! Your name will be searchable too.

If you had to describe what you’re creating in one tweet, how would you do it?

I always spend a lot of time thinking about this blurb, and on both of my projects so far (Relic Expedition and Lanterns) I changed it multiple times before and during the campaign.

Here are the current options I’m considering for the thumbnail and blurb for the World’s Fair 1893 campaign. Which of these pique your interest the most? What makes it stand out from the others?

1. From the beauty of the White City to the fun attractions along the Midway, players compete to obtain the grand exhibits for display.

2. Obtain grand exhibits and increase your influence throughout the White City, the Ferris Wheel, and more in this Euro-style board game.

3. Place supporters, collect exhibits, and sell tickets to become the most renowned organizer of this grand international exposition.

4. Step back in time to experience the wonder and beauty of America’s great fair in this Euro-style board game. 2-4 players. 40 minutes.

5. Collect exhibits from around the world and use your influence to get them approved into this spectacular exposition. 2-4 players.

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13 thoughts on “Project Blurb

  1. No 4 as it has player count and time in the text. But on the other side it may lead people to not click it if they look for longer games. Maybe just the player count – so no 5.

    • That’s exactly the dichotomy I’m testing here. #1 (the first version I wrote) tried to both of those, but I didn’t think it did either of those well enough. :-)

      You mentioned #4 first: do you think focusing on theme would make you more likely to click on the link to learn about what you would be doing in the game?

  2. I would choose n°4 too. Because of the “step back in time”. I want to be in (or enter/experience) a story when I play. I’m much more attracted by this than by “what needs to be done in the game”. I like the number of player and time too. I think that with all the KS project today, being able to have important information in a few second is crucial. I have lost interest in some campaigns because it took me too much time to know how long the play is supposed to last. This is a very frustrating experience. Randy, let me say here that I love what you’re doing. Lanterns is one of my favorite game ever (and I have around 250 different games at home). So really well done!

  3. I vote for number 4.

    The Step back in time helps capture attention and it provides great detail in just a few lines – Euro style, 2-4 players, 40 minutes. These are all things I want to know and would likely cause me to click and find out m,ore.

    Pretty anxious to learn more about this actually. Best on your KickStarter campaign.

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